Top Point of View Essay Topics Choices

Top Point of View Essay Topics Choices Choosing Good Point of View Essay Topics The majority of the texts in our assortment of Classic British and American Essays trust the first-person standpoint. Persuasion doesn't reflect our stubbornness. What Is So Fascinating About Point of View Essay Topics? Our high school essay writing services are offered at quite reasonable prices. A person receives education from her or his very own personal experiences. Obviously, it ought not be too costly. A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. Many men and women in Norway, would, on the flip side, probably complain. There are students who only supply the evidence and think their essay is finished, but doing so isn't enough. Makers an important region of the time must consolidate tables and figures in the substance. Whatever They Told You About Point of View Essay Topics Is Dead Wrong...And Here's Why If you're feeling unsure at any stage, you should choose affordable essay writing services readily available online as opposed to risking for any error. If you require external support, contact Snappy Essay for skilled essay writing help. Most papers did not use the term in any way. Students can take a look at the subsequent 15 ideas to get going on their essay assignment. Basically, you've got to look for keywords. Usually, a structure of essay contains three key sections, in other words, introduction, body, and conclusion. Different essay outline templates can be discovered on the internet. Make a very clear plan fo r your writing by employing an outline. The Birth of Point of View Essay Topics Moreover, it's also important to be aware that cultural appropriation can occur when people both knowingly and unknowingly utilize elements of different cultures. There's a thin line between admiring and celebrating different cultures and disrespecting them, which is the reason why the idea of cultural appropriation is extremely hard to define. Bear in mind, the context has to be based only on that specific point you've mentioned in the start. The focus ought to be on a single character unless the story branches out to situations which are not happening to the principal character and then you have to refer to them as he and she but you should maintain that first person narrative. The Ultimate Point of View Essay Topics Trick Being a digital advertising and marketing student, you need to know how to prove your point. In general, the idea of emotional intelligence doesn't have a generally accepte d definition. It is possible to also utilize real-life examples and relate them to your on-line promoting essay. While analyzing the idea of business ethics it's important to realize that businesses will need to balance their very own company gains and potential long-term benefits from ethical decision making. Whispered Point of View Essay Topics Secrets Although narrative essays are normally open to each audience, every writer always has some type of audience in mind. A writer utilizes a specific point of view to tell a particular sort of story. He must find an interesting and new way of writing the chosen issue. Whatever he chose, it is important to stick to that view throughout the whole story to avoid confusion to the readers. What Everybody Dislikes About Point of View Essay Topics and Why To begin with, the standard of the essay becomes enhanced with that. If you wish to get excellent grades in essays, read on to learn. In addition to that, So that it is possible t o create an extremely good excellent essay, they needs to get command on essay composing strategies. Unlike in different essays, writing narrative essays enable the writer to use a very first person point of view as it is based on personal experiences. A few of the negatives effects are harm, bad performance in various activities, and sometimes even health difficulties. Despite selection of definitions, emotional intelligence is around the ability to effectively adapt to the environment. A debatable topic provides the writer the chance to bring out many crucial points. Quite simply, the essay offers you the chance to acquire individuals to align with your own personal point of view concerning a situation. There are several ways for individuals to have the ability to engage any sort of story and essay, but the purpose of view essay is about having the ability to analyze the perspective of the requested literary work. Sticking to only a single source for collecting evidence i s insufficient. So here is a fantastic solution for this issue. The very first issue to do is to have the ability to analyze the point of view and this is likely to permit you to have the ability to offer an essay that sticks to the standpoint of the writer without making it sound as a copy of what you read. It's a resolving way to prove a specific point. For that, all you will need is a strong viewpoint.

Moral Dilemma Essay Topics For Middle School Students

Moral Dilemma Essay Topics For Middle School StudentsAre you looking for moral dilemma essay topics for middle school students? The moral dilemma essay is one of the best essay topics that you can use to help your students learn about difficult questions and how to resolve them.There are several ways that you can go about teaching your students about a moral dilemma essay. The first is to tell them about it and then make them write about their own and you read through them when they have finished. It might seem too stressful for some students, but it is very important that you keep their minds off the fact that they are writing and they are reading at the same time.Another way to approach teaching a moral dilemma essay is to allow the middle school students to decide which way they would like to go. You might even want to let them take the entire project to another step and not assign it at all. This would make it much easier for them to find the proper route that they would like to take. They will have to consider what they would do if the person who they were thinking of doing it with is not in the city or is not available.Students who are great in writing will enjoy the moral dilemma essay much more than students who are not so good at it. When they understand the concept of what they are writing about, they are more likely to understand why the essay should be written the way that it is. They also have a better understanding of the word problem and how it is relevant to many of the topics that you might want to cover in your essay. Knowing that a moral dilemma exists is good enough for them.If you are a teacher who has a harder time with teaching moral dilemma essay topics for middle school students, try to choose different subjects that will give them more ideas. Choose a variety of different dilemmas and let them come up with the answers and then discuss them together with the class. It might be beneficial to allow them to start off with the hardest quest ions first and then move onto the easier ones.When students start taking the topic of morality a little bit more seriously, it can be very helpful to let them think about other types of moral dilemmas. One that you might want to consider is forcing them to be the ones who decide what to do for a holiday party in their school. What would be a good idea for the situation that they are faced with? Knowing that there are many different choices to make and that it is very possible that you will have a difficult time making a decision about is something that can help the middle school students to understand that they need to be creative.The next moral dilemma essay topics for middle school students that you might want to consider is creating ethical dilemmas. You might even find that this one might be the easiest because you will just be focusing on asking your students about their choices. You might be able to get students to start thinking about what would be a good thing to do by havin g them describe a situation that would help others without hurting them.If you are struggling with teaching moral dilemma essay topics for middle school students, you may want to ask the students what type of situations they would like to see. It might be easier for them to be focused on something like rape than it would be on a situation like trying to stop a cheating boyfriend. You would also find that the moral dilemmas might be much easier to tackle than other types of difficult situations.

Topics to Write About for a Research Paper in Communication

Topics to Write About for a Research Paper in CommunicationWriting topics to write about for a research paper in communication could be quite a hard task to accomplish. It could be one of the most difficult if you want to learn something from a discussion in the group. If you are going to write something and you are not sure where to start, then read on to discover some of the topics to write about for a research paper in communication. You might want to give it a shot.Research in a large organization may mean different things to different people. Of course, we all know that there are general directions that work best for a research paper in communication. If you're a junior employee or graduate student, there are general topics to write about in the research paper in communication. If you are a senior in the organization, you may be the supervisor of the researcher. In such a case, you would want to write about people who matter to the research.To write about research in a large org anization, you would want to first look for the usual types of research. You might want to do a search online for research topics to write about for a research paper in communication. After you have found what you are looking for, you can then fill in the blanks with your own ideas. You will need to base your writing on what you know and what you already know. Remember that everything about a topic that you talk about in the topic could be changed depending on the area.If you are looking for topics to write about in the research paper in communication, then you will be doing quite a bit of digging up on the topic. You would be able to find lots of information from the research in the organization. If you are new to the organization, then you might find that there are plenty of articles on the topic that you could read. As you go through the articles, you may find something new that you can use. This will be the best way to pick up information.If you are going to write a research pap er in communication, then you might want to write about ideas that have been tried before. As you write, you may want to research them so that you know they haven't been tried in the past. This would be a way to show that you are doing a thorough research into the topic. If you are going to add new information, you will need to clearly define how the new information is done.If you are doing a research paper in communication, then you may want to include a poll or a survey in your writing. Your students or graduate students might be more willing to talk about the topic with you, because you are allowing them to be part of the discussion. You may want to write a specific topic to write about for a research paper in communication in your work from the students. You may even need to add an extension to the topic because the students and/or graduate students would ask for more information about the topic.If you want to write a research paper in communication, then you will have to be com fortable enough to put in your ideas and talk about the topic that you know well. You will also need to be comfortable with being able to talk about ideas that you are not comfortable about. Make sure that you practice writing in your language to the language that you are comfortable with.

How to Write a Coat of Arms Sample Essay

How to Write a Coat of Arms Sample EssayIt is not surprising that parents tend to love coat of arms designs. This is especially true when it comes to the more modern designs, which are usually made from bronze or brass. So if you want to build up your personality and impress your peers and superiors, consider writing a coat of arms sample essay. That is exactly what you should do if you want to showcase your style and talents.If you have the talent, the most important thing you can do is to write a unique content. However, you have to understand that this will be your first step towards creating an artistic representation of yourself. So just be prepared to spend hours in order to get the feel of the subject. Even though you might be artistic, you should be aware that a coat of arms sample essay can be a fun activity for you to do. You can even consider doing this activity in the summer time if you want to show your artistic talent in other areas of life.For example, you can consider offering your artistic skills in your own country and thus creating a coat of arms for New Zealand. Since New Zealand is such a small country, it is possible that you will be able to display more than one design in a single composition. At the same time, your parents would be impressed with your talents if you can produce one spectacular example of what you know about art.While you can research the samples online, you should also know that even with the samples online, it is still difficult to select the ones that you really like. So, you should realize that you need to analyze your ideas and opinions about the designs in your head before you actually start working on your writings. However, you should try to add your own personal touches in order to include your own thoughts about the designs. The best thing to do would be to think about the ideas that you can include in the basis of the creation of a coat of arms sample essay.Even though creative skills can help you create the vi sual representation of your ideas, there are also some professionals who will help you. In fact, the more talented an individual is, the more he or she will work for the projects of their clients. However, there are also experts who would just need the tips from their clients and give them help in terms of content writing. In any case, you should be aware that the more you are known for your talents, the more clients you will have, which will mean more people will see your work.Therefore, just like any other craft, talent should be your strong point. You should be proud of your abilities so that others will recognize you and will respect you. So in other words, you have to be proud about your talents if you want to impress others.To summarize, when you are ready to write a coat of arms sample essay, the first thing you should do is to think of the topics of the material that you want to display. From there, you should work on the details of the information. Finally, you can give exa mples of the materials that you have used so that you will be familiar with them.

Marketing Plan for Spenil free essay sample

Principles of Marketing Report on MARKETING PLAN ON SEPNIL INSTANT HAND SANITIZER Submitted To: Ms. Nausheen Rahman Associate Professor, Department of Finance, University of Dhaka Date of Submission: 25 May, 2013 Submitted By: Group # 08 Serial No. | Name| ID| Remarks| 01. | Sanjida Rahman Liza| 18-010| | 02. | Jannatul Naima| 18-065| | 03. | Rahima Nazat Ara| 18-074| | 04. | Fowziah Nahid Priya| 18-096| | 05. | Nihad Ibna Matin | 18-125| | 06. | Hamida Akter Hira| 18-146| | 07. | Sneharthi Ghosh| 18-152| | 08| Shahanaz Parvin| 18-259| | Section: A B. B. A 18th Batch Department of Finance University of Dhaka LETTER OF TRANSMITTAL 25 May, 2013 Ms. Nausheen Rahman Associate Professor Department of Finance University of Dhaka Subject: Submission of report on â€Å"Marketing plan on sepnil instant hand sanitizer† Dear Madam, We are obliged to submit the report entitled â€Å"Marketing plan on sepnil instant hand sanitizer†, as a partial requirement of the course â€Å"Principles of Marketing† under your instruction. This report highlights the factors marketers must consider when setting marketing strategies and when preparing plan for their products. We will write a custom essay sample on Marketing Plan for Spenil or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To prepare this report we have tried to implement our theoretical knowledge with practical experiences. . We are extremely grateful to you for your valuable guidance, diligent effort inspiring words. We have tried our best to follow your instructions, schedule and discipline obediently. Sincerely, Sanjida Rahman Liza On behalf of the group members Section- A BBA 18th Batch Department of Finance University of Dhaka TABLE OF CONTENTS Acknowledgement We express our thanks to our dear course teacher Ms. Nausheen Rahman for assigning us a report dealing with real impacts of marketing strategies. In this regard, we would also like to thank ourselves as our good teamwork and successful team spirit. Without cooperation and the support from each other, it would not be possible to prepare such a resourceful report. The presentation of this report is of a great expectation in our BBA program and we are quite happy to submit it. Theoretical knowledge is valued when it is successfully applied in practical scenario. In this respect we found this report a great opportunity to deal with some special concentrations of real world problems when we want to capture market for a product having less demand in the market. So lastly we would again like to express our heartfelt thanks to our course teacher for providing such scope to gain practical knowledge and enrich our study with realistic implication of knowledge. EXECUTIVE SUMMARY Sepnil Instant Hand Sanitizer is a disinfectant product of Square Toiletries Ltd. It kills 99. 99% germs on our hands without using any water keeps us safe. We can easily carry it anywhere from home to abroad. In our country, there is no perfect substitute of this product. So this product should have been much more demand. But in reality many of us even don’t know about the existence of it. For this reason we have selected this product for developing our marketing plan. At first, we have analyzed its current marketing situation and then we have found out the reasons of its having less demand i. e. , high price, targeted toward only one group, less advertisement and promotional activities, less attractive container, no augmented product. We have done a SWOT analysis on this product and then have prepared our objectives and issues. And then, according to the need of our country, we have developed some marketing strategies i. e. market segmentation, target market, market positioning, product strategy, pricing strategy, distribution strategy, marketing communication strategy, marketing research, marketing organization, by adopting which we can increase the demand of this product. Chapter #1: INTRODUCTION OF THE REPORT ORIGIN OF THE REPORT This report is prepared as a fulfillment of partial requirement of the course â€Å"Principles of Marketing† . This report is assi gned by our course tutor Ms. Nausheen Rahman as a term paper to be submitted on 25th May, 2013. OBJECTIVES OF THE REPORT The main purpose of report is to focus on the marketing plan for a existing product facing less demand. This report will enhance our skill and broaden our area of knowledge about the interesting world of marketing. Marketing plan is such type of task that is based more on projections and creativity and it involves lot of effort to be successful. By making this report we will be able to reach to the in-depth of marketing plan that will help to identify our lacking and this will be helpful for our future career. The marketing plan is being made as the requirement of making this report. METHODOLOGIES OF THE REPORT We have made a working plan, then have made a discussion with all of our group members and our course teacher, made a list of task. Information for the report has been obtained both from primary and secondary sources. LIMITATIONS OF THE REPORT At the time of preparing this report we have faced some limitations such as difficulties in collecting information about the product. We have mainly relied on data collected from websites. Chapter #2: INTROUCTION OF THE COMPANY AND THE PRODUCT SQUARE TOILETRIES LIMITED Square Toiletries Limited (STL) is the leading Bangladeshi manufacturer of toiletries and cosmetics products operating with over 50 international quality products. STL manufactures and markets a wide array of consumer toiletries products. Currently STL, an ISO 9001:200 certified company, is operating with the trust of Bangladeshi consumers with 18 famous brands. It satisfies the needs of domestic international consumers through innovative quality products services using latest technology and by highly motivated skilled employees. General Information about Square Toiletries Ltd Year of Establishment  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1988 * Incorporated as Pvt. Ltd. Company  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28th April, 1994 * Awarded ISO 9001:2000 Certificate  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1998 SEPNIL INSTANT HAND SANI TIZER Sepnil is a brand of Square Toiletries Ltd. This brand has two products. One is liquid hand wash and another is hand sanitizer. Our selected product is Sepnil Instant Hand sanitizer. It was introduced by Square Toiletries Ltd. in 2011 Sepnil Instant Hand Sanitizer meets personal healing and cleansing needs. Sepnil Instant Hand Sanitizer ascertains and removes 99. 9% germs. Components: Ethanol Carbomer Glycerin Polyethylene Glycol TEA Aqua Perfume It is a gel type hand sanitizer. There are two different sizes are available now in the market. They are:- 40 ml priced @ tk. 80 150 ml priced @ tk. 200 Sepnil Instant Hand Sanitizer is ideal to kill 99. 99% of the germs instantly that exists in the hands. Sepnil is unique in its proposition that the dual function of cleaning invisible micro-organisms and healing cuts and grazes makes Sepnil the most effective cleansing agent by far. When people are out of the home or on the travel they dont have the easy access to water. They search out for easy solution. The convenient form of this product can ensure protection on the go. It is rinse free and ideal for the family use. Sepnil Instant Hand Sanitizer can be used while we are out on a picnic or shopping at malls or travelling or driving. It also turns out handy after using public utilities or restrooms, interacting with patients, playing with pets etc. Besides eliminating germs in seconds on the hands, it can also moisturize our skin thus leaving hands soft and refreshed. Just by pouring a few drops in hand and rubbing hands together we can get Sepnils trusted protection. WHY HAVE WE SELECTED SEPNIL INSTANT HAND SANITIZER FOR DEVELOPING OUR MARKETING PLAN? From the above introduction of the Sepnil Instant Hand Sanitizer we see that this product is of very useul to us. Besides, no other company in Bangladesh has launched such type of product. Sepnil Instant Hand Sanitizer is only one brand for hand sanitizer in our country now. So it itself is the industry for hand sanitizer in our country. So based on this two criteria this product should have been much more demand and it should be well-going in the market. But in reality many of us even do not know about its existence. That is the reason why we have selected Sepnil Instant Hand Sanitizer for developing our marketing plan. In the next chapter of our report we have found out the reasons which are acting behind Sepnil Instant Hand sanitizer’s not having expeccted position in the market by analysing its current marketing situation. And then we have suggested marketing strategies by adopting which Sepnil Instant Hand Sanitizer can be positioned in consumers’ mind in a way that will build a profitable customer relationship. Chapter #3: MARKETING PLAN ON SEPNINIL INSTANT HAND SANITIZER CURRENT MAKETING SITUATION Industry Analysis Sepnil Instant Hand Sanitizer is the only brand in this sector. Square Toiletries Ltd is the sole producer of this product and there exist no other competitors of it in Bangladesh. So, there is no rivalry from existing firms. The factor power of buyer is less influential as there no negotiation scope for buyer for it being a toiletries product. Product Life Cycle Sepnil Hand Sanitizer is a new product. The company launched this product a few yars ago. So, the product is still staying in its introducing stage. So, the company is getting poor profit from this product sales. As the pproduct has great marketing potentiality, we can hope that it will reach its growth stage rapidly by following proper marketing strategy. Figure:-Position of Sepnil Hand Sanitizer in product lie cycle Market Size and Growth After introducing the product the brand cannot attract a large market share. So, at recent its market size is small. Its sale is increasing but at a slower rate, its growth rate is also very less. Users The current users of Sepnil Instant Hand Sanitizer are mainly professionals,students,medical users. Review of Competitor As there is no other hand sanitizer proucing company in Bangladesh. So, there is no need to analyse marketing strategy and of competiting products. Review of Distribution Sepnil hand sanitizer is currently distributed through a network of superstore, non-store retailers, pharmacy in the market. These channels are: Superstores: Sepnil hand sanitizer is currently being found in different super stores like Shwapno, Agora, Almas etc. Pharmacy: Sepnil hand sanitizer is found in different pharmacy. Online Retailers: Online retailers like easybazar. com, torkari. com, cellbazar. com carry sepnil hand sanitizer. Communication Strategy Sepnil Instant Hand Sanitizer Corporate Campaign Sepnil Instant Hand Sanitizer is ideal to kill 99. 99% of the germs instantly that exists in the hands. When people especially corporate people are out of the home or on the travel they dont have the easy access to water. They search out for easy solution that goes with their life style. Following this requirement Sepnil instant hand sanitizer has been promoted among the different prominent corporate houses such as SCB, HSBC, BRAC Bank, City Cell, and Airtel etc. Under this activation around 2000 corporate executives had opportunity to use test the product before having foods. Beside free product experiences, they have been offered to buy the product at a promotional rate while leaflets enriched with hand hygiene information were also provided. POSITION OF SEPNIL INSTANT HAND SANITIZER BCG Matrix Sepnil Instant Hand Sanitizer is the brand that is in question mark position now in BCG Matrix and requires much closer consideration. It holds low market share in fast growing markets consuming large amount of cash. It has potential to gain market share and become a star, which would later become cash cow. Question marks do not always succeed and even after large amount of investments they struggle to gain market share and eventually become dogs. Therefore, they require very close consideration to decide if they are worth investing in or not. SWOT ANALYSIS SWOT analysis is an analysis of an organizations strength, weakness, opportunities and trends. A company must indentify its strength, weakness, opportunities, threats. The SEPNIL HAND SENITIZER has several powerful strengths on which to built, but there major weakness is lack of brand awareness and image. The major opportunity is an increase in need for hand sanitizer in the personal care market. They also face the threat of intense competition downward pressure on pricing and also slow market growth. The following table summarizes the main strength weakness, opportunities and threats facing by SEPNIL HAND SANITIZER. STRENGTHS * Strong brand image * Innovative product * Ease of availability * Recommended by doctors * Niche marketing| WEAKNESS * Lack of brand awareness image * Limited brand recall * Not reached in the rural area * Initial high price| OPPORTUNITIES * Introducing a sanitizer for economy class * An increase in need for hand sanitizer * Possibility of capturing personal care market| THREATS * Intense competition * Slow market growth * Downward pressure on pricing | Strengths Strengths are any activities which an organization does well or any unique resources that it has. Thus strengths are internal capabilities that can help the company reach its objectives . Sepnil hand sanitizer can build on the following strengths: 1. Strong brand image: As we know sepnil hand sanitizer is a product of Sqare Toiletries Ltd. which gives the product a powerful brand image. 2. Innovative product: Sepnil hand sanitizer does not require water to use along with it. It is also portable to carry. This innovative feature gives the user the opportunities to use it instantly when needed in any place. 3. Proper distribution channel brand presence: The hand sanitizer is distributed through a established channel so that consumers for whom it is in the market can get the product with less effort. 4. Advertising visibility: When it was introduced in the market initially it was advertised heavily to inform the potential buyer. The buyer can see touch use the product before buying. Also they can read out the ingredient on the labeling of the product when buying the product. 5. Ease of availability: The sepnil hand sanitizer can be collected from any nearby dispensary shop. Also it can be found in the convenience grocery shop. 6. Potential large target market: When the company planned to launch a product like hand sanitizer , it assumed a highly potential market as it is a necessary product for a healthy life for all type of buyers. 7. Reccomended by doctors: Nowadays doctors also recommend advise their patient their families to use such instant cleaning product before eating ,feeding ,cooking ,after returning home from outside, after handshake, in the workplace, school. So we can easily observe the necessity of hand sanitizer in our daily life. Today’s polluted environment also calls us for using such a product. It prevents flu , dangerous infection , cold , others disease. . Niche marketing: Niche marketing is a market coverage strategy which a firm goes after a large share of a small market. As hand sanitizer market has not developed in our country, sepnil aims at serving a small segment of personal care market but capturing the large share of that market. Weakness Weakness are the internal elements that may interfere with the company’s ability to reach its objectives . so any activities an organization does not do well or resources it needs but does not possess . every concern has some weakness . Sepnil has learned from others success mistakes of others. Nonetheless, sepnil has the following weakness: 1. Lack of awareness: Many people still don’t have any idea about its need, function, importance . The product is not so demanded as it should be. 2. Initial high price: Sepnil hand sanitizer was very costly given the average purchasing capacity of the people of our country. Eventually, now it costs 80 taka to buy a 40 ml. sepnil hand sanitizer which is almost double than other hand sanitizers available in the market. 3. Limited brand recall : One of the weaknesses of sepnil hand sanitizer is its limited brand recall compared to few others brands. 4. Massive expenditure for promotional activities: When a product has incurred much expense to promote itself, it is likely that the profit earned by the product will be lower in the first several years to cover the excess expense. This is an indicator of weakness. 5. Not reached in the rural area: Still in the rural undeveloped area people are not fully aware of such product like this which can be used instantly when in need of cleaning hands. Opportunities: Opportunities are external elements that the company may be able to exploit to its advantage. Thus , opportunities are positive trends in external environment factors. These can be stated as follows: 1. An increased need for hand sanitizer : Day by day people are becoming conscious about their healthy living and health protection. They are realizing that prevention is better than cure. So they want product like hand sanitizer to keep them healthy disease-free. 2. Making available as sanitizer vending machines at air port food points: If the company can introduce the sanitizer vending machine in the airport ,market, food corner then it will be heavily useful beneficial for consumers. 3. Introducing a sanitizer for economy class: If the company can introduce the sanitizer of economy pack or reduce its price to lower then consumer will buy the product more than before. 4. Possibility of capturing personal market: If the company can create more awareness among the people about the necessity of hand sanitizer through more promotional activities then it can capture more share of personal market building more concern buyer. Threats Threats are current emerging external elements that may possibly challenge the company’s performance . So they can be defined negative trends in external environmental factors. Some of the negative trends for sepnil hand sanitizer are discussed bellow 1. Intense competition: The product operates in a highly competitive business environment faces intense competition from growing number of competitors, many of which have strong brand equity like dettole, lifebuoy, purel , safetec, CVs pharmacy, germ X. 2. Substitute such as handwash , soaps: It can be substitute for handwashes , soaps for cleaning hands which can reduce its market share. 3 . Slow market growth: After introduction in the market ,its growth is not satisfactory. 4. Downward pressure on pricing: Increased competition market share strategies are pushing sepnil hand sanitizer’s price down. . Reasons of having less demand High price: Sepnil hand sanitizers’ price is relatively high. So buyers are not much interested in buying this product. Targeted toward only one group: This product is targeted toward only professionals. Less advertisement promotional activities: Much advertisement and promotional activities have not been done for this product. So still this product is unfamiliar to a lot of people. Less attractive container: At present sepnil hand sanitizer is only found in only jar which is not much attractive. It is not found in pouch pack. Less conscious about health: Many people have little knowledge about health related matter or they are illiterate. No augmented product: For this product, there is no augmented service; such as after sale service, installation service, warranty service or any telephone number when customers face any problem after using it. Non-availability: Even some people want to buy it, they can’t as it is available in only some places - Top of Form Bottom of Form MARKETING STRATEGIES How to reach a product to the final consumers is depended on some factors. Company must go through some stages to * Develop the existing product * Make the product known to consumers * Make the product more preferred than that of competitors. Marketing strategy containing some strategies provides development plan for the existing product of a company. Here marketing strategy for Sepnil Instant Hand Sanitizer also does the same. Market Segmentation Sepnil’s market consists of consumers and business users who need to be healthy, fresh, well and continue their work swiftly. Specific segments being targeted until this time include professionals ,medical users, entrepreneurs. The following table shows the needs of consumer segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit| Professionals| 1. Easy to carry on. 2. To get all benefits in one swiftly. | 1. Its packets can easily be carried on. 2. Without using water,it can wash hands. | Students| 1. To take meal within few minutes. 2. To keep fresh,healthy,germ free. | 1. It washes hands within few seconds. 2. It destroys 99. 9% germs of our hands. | Housewives| 1. To get easy solution for germ free hands during daily works. 2. To keep her family healthy. | 1. It works within few seconds without water. 2. It destroys 99. 9% germs. Medical Users| 1. To keep germfree doctors patients. | 1. It destroys 99. 9% germs instantly. | Target Market Our targets are the students professionals who stay on the move from home to abroad carry those things which they need mostly convenient to carry. This segment consists of more than 6 billion people. To reach sepnil to that segment, we have developed marketing plan. Positioning Strategy A positioning built on meaningful differences, supported by appropriate strategy implementation, can help the company build competitive advantage. Here we selected a positioning strategy based on possible value proposition. Same For Less This can be a powerful value proposition. The price of Sepnil is Tk. 80. 00( 40 ml) and Tk. 200. 00(150ml). So we can sell Sepnil with the same benefit at a lower price such as: Tk. 70. 00 for Sepnil(40ml) and Tk. 180. 00( ml) . Using less price for same quality positioning, we can make a strong positioning for Sepnil. Developing A Positioning Statement Positioning statement summarizes company or brand positioning. Positioning statement for Sepnil hand sanitizer is, â€Å"To students professionals who need to stay busy from home to abroad, Sepnil Hand Sanitizer is the disinfectant that keeps your hands purified and hygienic with lowery smell without using water. † With this positioning statement, whole positioning is summed up. This also provides every information about the product. It takes this form: To(target segment need) : students professionals who need to stay busy from home to abroad Our(product) : Sepnil Hand Sanitizer Is(concept) : the disinfectant T hat (point-of-difference) : that keeps your hands purified and hygienic with flowery smell without using water Product Strategy Under this section, product form is described. Here we have to think about Sepnil in three levels: Figure: Three levels of product Core Benefit The most basic level of Sepnil which addresses â€Å"what is the buyer really buying? † The problem solving benefit of Sepnil is, * it disinfect users hand without any water leaves it clean hygienic * easy to carry, * can be used anywhere, anytime. Actual Product * Brand Name Sepnil name is already established for its hand wash. Furthermore, it is a brand of Square Toiletries Limited. * Quality We will improve its quality by producing non-alcoholic version by using less ethanol As a result there will be no risk for fire accident as the sanitizer will be non-flammable. In addition the Muslims will use it undoubtedly. * Feature Sepnil Hand Sanitizer is now available only in gel type. We will introduce dierent versions like the followings, * liquid * cream * lotion * spray foam We will add different cent and perfume to it like * aloe * rose We will add vitamin E to it so that it can provide more moisture. * Design and Packaging We will bring the new versions in newly designed and packaged container so that it can easily attract users. For example, spray pen (we can carry it always in our bag. We bet you didn’t know that the keyboard people use each day at office is teeming with bacteria. Tests show that it’s five times dirtier than your toilet seat. By carrying Sepnil Instant Hand Sanitizer in your bag to office and steer clear of germs and bacteria) * travel size bottle * container designed for children * wipe pack Container for children Wipe pack Spray pen Travel size bottle Augmented Product We will provide consumer benefits and services in the following ways Delivery service We will provide home delivery services through the online retail shops like, * cellbazar. com * easybaza. com * torkari. com * Free Installation Services We will provide free installation services for sepnil instant hand sani tizer machines in corporate offices. In these machines there is no need to touch. We will just place our hand in the fixed place of the machine and then sanitizer will be dropped from the machine. Figures: Machines * After Sale Service and Promotion * We will provide toll free services if users ace any problems after using it. We will give reward I anybody can prove that it can’t kill 99. 99% germs of hands Pricing Strategy Pricing strategies for products or services encompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. When costs are already at their lowest and sales are hard to find, adopting a better pricing strategy is a key option to stay viable. To develop a pricing strategy, the first step is to gather data: * Competitor prices and pricing strategies * Customer perception of products and services Customer benefits of products and services * Cost of producing, procu ring, or generating products and services (variable costs) * Fixed business costs (overhead) Then we have to choose proper pricing strategy. Here we cannot change sepnil’s basic price, but can adjust the price using the following strategies, Discount * Cash discount: If consumers buy 2 units of 200 ml hand sanitizer at a time they will get 5 % off. * Quantity discount: If customers purchase in bulk i. e. , at least 250 units they will be provided 8 more units free. Promotional Pricing * With one unit of 300 ml , 1 unit of 20 ml free Product Form Pricing Here different versions of product are priced differently. We can introduce a smaller form of Sepnil sanitizer like 60ml, at a cheaper price. That will provide a convenient package of Sepnil to all the segments. Product Line Pricing Under this approach, price is based on cost differences between the products, customer evaluations of different features competitors’ prices. Introducing new lotion, liquid, spray, cream versions, we can charge different prices for different versions. Customers will have choices to choose among different forms. Premium or Prestige Pricing This pricing is done or some premium and high quality version. Our justification for this pricing will be opinion leaders’ (doctor) influence on target market on the purchase of our product as a scientific and medicated recommendation. Psychological Pricing Under this approach customer will respond to an emotional rather than rational basis. For example, price point perspective (PPP) tk. 99 instead of tk. 100 for 60 ml. Product Bundle Pricing Here combined several versions are priced in the same package, such as 150 ml is solely priced at tk. 200 and 40 ml. at tk. 80. But if consumers buy these combindly they will be priced at tk. 250. 1. {fn:zchtpricesegment. jpg,id:wt8v_pDkQgE-xM:,is:500 \u0026#215; 271,isu:yorku. ca,ity:jpg,msm: ,msu:/search? q=segmented+pricing\u0026sa=X\u0026rlz=1W1ADFA_enBD485\u0026biw=1024\u0026bih=590\u0026tbm=isch\u0026tbs=simg:CAQSEgnC3y_1-kORCASHroXt8Cqbhfw,s:\u003Cb\u003ESegmented Pricing\u003C/b\u003E,sc:1,si:/search? q=segmented+pricing\u0026sa=X\u0026rlz=1W1ADFA_enBD485\u0026biw=1024\u0026bih=590\u0026tbm=isch\u0026tbs=simg:CAESEgnC3y_1-kORCASHroXt8Cqbhfw,sm: ,th:165,tu:http://t3. gstatic. om/images? q=tbn:ANd9GcTda9hevyEJsiosewH81tdvNN60mPWsSbwSnZgvofXGhPaZT61pMA,tw:305} Distribution Strategy Strategic distribution is a competitive advantage that accrues generally from the configuration of a distribution network (who, what, where, when) and, more specifically, from the selection of partners (i. e. middlemen) who intermediate between the company and by decisions on the number and type of customer interfaces. That is, order entry points (where and how orders are placed) and fulfillment nodes (where and how customers obtain finished goods). Figure: Distribution Strategy of Sepnil Hand Sanitizer We can reach Sepnil using the ollowing distribution channels: Direct/Internet:  Selling through our own e-commerce website. That means www. squaretoiletriesltd. com. Direct/Sales Team:  One or more sales teams that we can employ directly. We may use multiple teams that specialize in different products or customer segments. Direct/Catalog:  Selling through our own catalog. Retail:  Retailers can sell Sepnil directly to end-users via a physical store, a website or a catalog. Wholesaler/Distributor: Wholesalers that buy products in bulk from us and then resells smaller volumes to resellers or retailers can be very good supplier of Sepnil. Value-Added Reseller (VAR):  A VAR works with end-users to provide customers’ solutions that may include Sepnil can supply it to the customers. Consultant:  A consultant develops relationships with companies and provides various types of services; they may recommend Sepnil or simply purchase it to deliver a solution to their client. Dealer:  A company or person who buys inventory from either a manufacturer or a distributor, then resells it to an end-user can easily supply Sepnil. Sales Agent/Manufacturer’s Rep:  We can outsource our sales function to a company that can sell Sepnil to a group of similar customers in a specific territory. Marketing Communication Strategy Today market has become very competitive. Marketers are beginning to understand that their brands live in the connections and that they must seize the opportunity and create a powerful content strategy to deliver the right message to the right audience in the right place. Today, the new point of difference for our product will come from merging the quest for profit with brand purpose. It is critical to architect an effective integrated marketing communications plan for Sepnil that delivers clear, consistent and compelling messages. We must explore new methods to leverage all elements of the communication mix—including advertising, sales promotion, PR, direct marketing, search, Web and social media—into a single, cohesive, holistic approach. By integrating all messages in all media, we will reinforce the brand name the main points of product differentiation,especially our exclusive voice recognition feature. Figure: Marketing Communication Strategy Advertising This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head. That being said, advertising costs can add up quickly with mediums like television, radio and even online advertising which can be prohibitively expensive for many businesses. Other traditional forms of paid advertising include newspapers and magazines, the Yellow Pages, billboards, signs and posters. As well, advertising on buses, benches, gas pumps and even public restrooms is in vogue today. Basically, any medium which provides an opportunity to target eyes and/or ears can be a venue for advertising we can use them to advertise Sepnil. Sales Promotion This is the last traditional component of the marketing communication mix that is discussed here as part of the marketing communication process. Sales promotion simply refers to purchase incentives that we provide our customer with. These can assume a number of forms including offering free goods or services, coupons and vouchers, gifts and prizes, discounts, samples, financial incentives, charitable promotions and any other value-add over and above our standard product or services. Here we can provide Sepnil at a discount, can supply them to doctors, surgeons some other professionals as a gift. That will create a relationship with them through them with others. Direct Marketing This marketing communication competency enables companies to reach out directly to consumers without intermediary channels such as those required for advertising. This component of the marketing communication process includes direct mail, catalogs, coupons and inserts, telemarketing, online marketing and television infomercials. Done correctly, Direct Marketing is extremely effective in the long run and allows for a targeted marketing approach to specific consumers to create valuable lasting relationships. We also can marketing Sepnil directly. We can contact with our target market direct mail, telemarketing, online marketing etc. reach the product to them. Public Relations This refers to how we handle our relationships and the flow of information with our various publics or the people who have a stake in or are affected by our business. This includes the general public, consumers, shareholders, employees, partners, competitors and the government. We have to provide sufficient information about Sepnil with our target market other stakeholders. We also have to reintroduce the product with a new idea that will make sure about the quality of the product. Personal Selling This is the most dreaded as well as the most expensive of all methods in the marketing communication process. It can be one of the most rewarding aspects of the marketing process, both personally and professionally. Just as with traditional marketing, successful selling begins and ends with the customer. The whole objective is to ascertain needs and create the best solution for customers. Along the way we build relationships and continue to gather information about how we can better serve customers which is our reason for being in business in the first place. Marketing Research Using research, we can identify the specific features benefits that our target market segments value. For this, we must go through two steps: * Make a focus group discussion on the market * Develop new ideas about the product. Focus Group Discussion A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. Here we also have conducted a research on some students who already have used Sepnil hand sanitizer. Figure: Focus Group Discussion ACTION PROGRAM We will carry out our marketing strategy through a variety of scheduled programs: * June: In this month, we can arrange a fair called â€Å"SQUARE TOILETRIES FAIR† comprising all products of SQURE TOILETRIES. By that way, when customers will come to see all products, this unfamiliar product, SEPNIL HAND SANITIZER, shall be noticed by them. Then they will be curious about the product, they use that firstly will be influenced by its smell. Then buy that. * July:  In this month,  National Tree Plantation Campaign, 13  will be sponsored by  Sepnil brand to create the social publicity among people. By using the name of  Sepnil Sanitizer  100,000 tree plants will be distributed to people to make them aware about importance of tree in our life. Mr. Amirul Alom will manage the project at planned budget of Tk. 1. 5  million and it will continue to the end of the  August. * August:  As this is the sacred month of Eid- Ul –Fitar ,the greatest religious festival of Muslims, reward packages will be announced for the distributors and retailers . Different types of gift items with the logo of  Sepnil Sanitizer, like: T-shirts, calendar, hand watch, umbrella, key ring, souvenir etc will be given to them to implement the marketing strategy successfully. This process will be motivating. Mr. Bapon Kumar Roy will be responsible for these activities at a planned cost of Tk. 1. 8  million. * September:  Free advising campaign against germ will be held by Sepnil Sanitizer. The campaign will be directed in large super stores and shopping malls of Dhaka, Chittagong, Rajshahi. Free product distribution campaign will be held in every renown shopping malls of Dhaka, Chittagong and Rajshahi and at every well known school and colleges. Figures: Pictures that will be shown at campaign against germ BUDGET Budget is the plan of an organization which is expressed numerically. Budgets serve two main purposes. One is to project profitability and the other is to help managers plan for expenditures, scheduling, and operations related to each action program. We would make a budget on the quarterly basis. Total first-quarter sales revenue for Sepnil Hand Sanitizer is projected at 2. 0 million, with an average wholesale price of 80 taka per unit and variable cost for per unit of 30 taka for unit sales volume of 30000. We anticipate a loss up to 1 million with a total cost of 3. 40 million taka. Break-even calculation indicates that Sepnil will be profitable if it exceeds the sales volume of 50000 early in the product’s next quarter. Our break-even analysis of Sepn il Hand Sanitizer assumes per unit wholesale revenue of 50 per unit, variable cost of 30 per unit, and estimated 1st quarter fixed cost of 2. 5 million. Based on these assumptions, the break-even calculation is: Break-even volume = 250000080 -30 = 50000 units CONTROL We have shown the marketing strategies and plans to increase the market sales as well as profit. We hope that by following those strategies the company can have the leading market position in the market. But achieving the market position is not enough, they also have to retain that position. And for that, they have to follow some specific controlling strategies. They can be as follows- Customer related controls: * They must survey the customers and know their attitudes about the product. * Helping the customers by providing after sales services. Informing the customers about the new version of their products, and their latest services. * And for that purpose they must keep their e-mail or other social networking ids. * They must give instruction about how to use that product and cautions while selling. * Listening their complaints and taking attempts to solve them. * Asking them what extra features they want in the product. Dist ribution related controls: * They must train the suppliers well so that they can serve the customer more efficiently. * They must be aware of the behavior of the suppliers with the customers. Chapter #4: CONCLUSION AND RECOMMENDATION In this report we have developed a sample marketing plan or Sepnil Instant Hand Sanitizer. Sepnil Instant Hand Sanitizer is a disinfectant product of Square Toiletries Ltd. At first, we have analyzed its current marketing situation and then we have found out the reasons of its having less demand i. e. , high price, targeted toward only one group, less advertisement and promotional activities, less attractive container, no augmented product. We have done a SWOT analysis on this product and then have prepared our objectives and issues. And then, according to the need of our country, we have developed some marketing strategies i. e. , market segmentation, target market, market positioning, product strategy, pricing strategy, distribution strategy, marketing communication strategy, marketing research, marketing organization, by adopting which we can increase the demand of this product. Chapter #5: BIBLIOGRPHY Book * Principles of Marketing by Philip Kotler Gary Armsrong Websites * www. squaretoiletries. com * www. wekipedia. com * www. assignmentpoint. com * www. scribd. com * www. slideshare. com